The audience is happy to mention that Jacknife was leading the brand new go-to-paign to have Hard rock Lodge & Gambling enterprise Ottawa-the new brand’s earliest-actually ever Canadian location! Since the Hard-rock embarks on the good $350M extension and you may rebrand, our company is honoured to help you figure a promotion that not only remembers Tough Rock’s legacy as well as amplifies the ability for the Ottawa.
Known for delivering immersive entertainment knowledge all over the world, the difficult Material� is certainly a favourite around the world place to go for locals and you will tourists the same. The brand is in a captivating day and age regarding extension and you can revitalization, and also the phase is determined for a grand starting of Canada’s first Hard-rock Hotel & Casino � having Jacknife leading the new charge to cultivate the fresh go-to-paign for their Ottawa venue.
HRI became the original actually-had gaming company appointed a great You
�The 350 million buck extension and you can rebranding tend to disrupt the hotel, activity, hospitality, and you will gambling opportunities for the Eastern Ontario and you may beyond,� states Christine Crump, Chairman out of Hard-rock Lodge and you can Gambling enterprise Ottawa. Canadians won’t must mix an edge playing all that Hard-rock can offer. Jacknife’s functions coincides on the community-class works and you may feel we submit to our website visitors.�
The latest scope of Jacknife’s functions has a complete strategic and creative development of the fresh wade-to-paign, with a pay attention to building excitement and you can operating involvement all over all the touchpoints. The newest promotion usually embody the fresh substance from Hard Rock’s vibrant community, making sure the opening gets a great beacon to have amusement hunters.
�Our company is happy to interact that have a global azur casino site online brand such Hard rock from the particularly a crucial minute,� states Mikey Richardson, Co-Maker and you will Administrator Creative Director at the Jacknife. �The lead-doing the new 2025 discharge gives us the opportunity to create things its captivating-a campaign that not only celebrates Tough Rock’s legacy but also amplifies the energy within the Ottawa.�
Which union emphasizes objective-passionate storytelling, that have both Jacknife and hard Material Hotel & Gambling establishment Ottawa focused on curating a smooth, high-perception brand feel that place the fresh phase to have a huge starting including not any other.
Hard-rock International (HRI) the most international recognized organizations having sites for the over 74 places comprising 313 locations that include possessed/subscribed or treated Lodging, Gambling enterprises, Material Sites�, Live performance Locations and you can Cafes. Its Unity from the Hard-rock� international loyalty program rewards participants having performing whatever love across the using characteristics international. HRI and revealed a jv called Hard rock Electronic during the 2020, an internet sportsbook, shopping sportsbook and internet sites betting system. You start with an Eric Clapton electric guitar, Hard rock possess the newest world’s premier and more than rewarding distinct authentic tunes collectibles during the over 88,000 bits, that are demonstrated during the its urban centers worldwide.
S. Best managed Team of the Deloitte Personal and Wall Highway Journal in the 2021 and also because come honored fourfold. Hard rock has also been honored by Forbes one of many Earth’s Ideal Employers, in addition to Ideal Businesses for women, Variety and you will The fresh new Grads and you can a top Highest Boss regarding the Travelling & Amusement, Betting and you will Enjoyment Industry. Regarding the 2022 Globally Gaming Honors, Hard-rock is actually titled Homes-Based Operator of the year to the 2nd amount of time in five many years.
Hard rock Worldwide already retains resource grades away from no. 1 resource-amounts rating agencies: S&P Around the world Critiques (BBB-) and you can Fitch Evaluations (BBB). For additional info on Hard-rock Global, visit hardrock otherwise shop.hardrock.
Rideau Carleton Casino theoretically opened because Rideau Carleton Raceway inside the 1962, since the Canada’s earliest-ever five-eighths distance oval possesses already been a switch part of Ontario’s use race area since. Since the inclusion off betting inside the , the city from Ottawa has experienced just as much as $six mil annually and more than $106 billion altogether payments to own hosting Rideau Carleton Casino inside the latest Federal Resource Part.
Having eager anticipation of the starting of your own the newest Hard rock Resorts & Gambling enterprise Ottawa, Rideau Carleton Casino remains unlock 24/eight, prepared to serve its traffic with the same effort and you may excitement. Hard-rock is trying to make an alternative condition-of-the-artwork activities business that may in the near future give the latest renowned Hard rock brand name so you can Ottawa and enliven the town including nothing you’ve seen prior. Coming amenities should include a contemporary lodge build with 150 bed room, along with twenty two rooms, extended gaming flooring plus one,500 slots, 40 alive-actions table games, and you will high-limit playing. Traffic can also enjoy more than ten restaurants, taverns, and lounges, such as the renowned Hard-rock Cafe and you can Council Pine Steakhouse. The hotel will also be home to the new classic Stone Store, a 1,800 as well as chair Hard-rock Real time place, and you can real tunes collectibles.
The fresh business is a huge driver out of job manufacturing and certainly will implement over 700 regional people, after accomplished. Hard-rock Hotel & Gambling enterprise Ottawa will stay the latest culture off community funding because of local sponsorships and you will nonprofit partnerships, enhancing the lifestyle of owners and individuals equivalent while the was depending below Rideau Carleton Gambling enterprise.
Rideau Carleton Local casino are run because of the Hard-rock Worldwide and you can influenced of the Ontario Lottery and Betting Organization (OLG). With OLG union, Rideau Carleton Gambling establishment demonstrates a regular dedication to responsible gaming with complete implementation of OLG’s Performs which is accepted from the RG Have a look at certification system.
For additional information on Rideau Carleton Gambling enterprise, visit rideaucarletoncasino
Jacknife try a separate, full-service imaginative brand agency based during the Toronto, Canada. With more than 29 years of business feel, Jacknife has been at the forefront of taking outstanding advertising and you will imaginative approaches to a diverse listing of readers. Of the leverage the fresh effective mix of strategic invention, Jacknife allows labels to create tall company really worth from the energy out of development.
